Strategica Ltd.

research, analysis and consulting

Market Research

Our methods toolbox is used to undertake a range of  market research tasks. We mix and match these tools to suit the needs of a project.  We have a strong academic background to compliment our research and marketing experience. This means that various models can be used to best present the information in a structured way that is relevant to the business need and the audience.

We are experienced moderators and have carried out hundreds of focus groups. In depth interviews are an excellent B2B and internal communications research tool and we are able to communicate effectively with the most senior of respondents.

Strategica has a suite of software to undertake simple or complex online surveys and statistical packages to analyse the data.

Whilst field workers may be used to collect street and exit survey data, all management, analysis and reporting is done  by us.